The Volkswagen Group kept dealers out of the loop before the recent announcement of its Scout EV brand, Automotive News Monday report.
VW confirms plans for a North American-market electric pickup truck and SUV under a separate brand structure, announcing the Scout brand on May 11. The Scout, which revived the name of the classic International Harvester Scout, will show prototypes in 2023 and begin production in 2026.
But sellers were alarmed by the announcement, leading some to wonder if VW was planning to adopt Tesla’s direct-selling retail model for the new brand, according to Automotive News.
VW did not disclose important details, such as whether an individual scout would manage the brand or what platforms its EVs could use. But keeping the Scout separate from the original VW brand could create an opening for a different retail model.
Although the Polyester Volvo car and a branch of its original gill, Polyester Volvo has avoided problems with the United States dealer network by looping it into service. The brand is opening a polyester space instead of the traditional showroom.
Tesla was not ashamed to point out that its store model, which started with the Model S, was made directly from the Apple Store. It even hired Apple’s retail guru who was widely credited for that setup.
Tesla Store Los Angeles [photo: Misha Bruk / MBH Architects]
This is a model followed by Lucid and Rivian পরবর্তী the next is a potential competitor to the Scout’s Rugged Ivy. Although none of these automakers have a traditional dealer network to work with.
Even Tesla has had to contend with dealer lobby groups and state suffrage laws, so it risks moving away from the traditional franchised dealership model. But it has proven to be a great way to showcase new EVs, while giving customers the option of buying a car at a dealership often a stressful experience.