Volkswagen will strengthen its presence in the United States by bringing back the long-dormant Scout nameplate, a report said. Sent to the automotive attic in 1980, the Scout name would make an unexpected return as a sub-brand focusing on electric off-roaders.
Citing anonymous sources, The Wall Street Journal Scout will become a sub-brand within the Volkswagen Group with its own management team, which means it will remain at the same basic level as Porsche and Audi among other divisions. It will initially sell two models: a pickup and an SUV Both will be electric and will be built on a new skateboard-type platform, although no additional technical details have been released. The report adds that the SUV will be about the same size as the Atlas and the pickup will be fairly amber-sized, hence the Ford Ranger-sized. They will be designed with a clear focus on off-roading; It looks like the Scout crosshairs will have Rivian’s R1T and R1S.
Volkswagen is ready to invest $ 1 billion in the project, according to The Wall Street JournalAlthough Reuters Demands an initial investment of 100 million euros (approximately $ 105 million at current conversion rates). Both publications have learned that some of the funding will come from outside sources and is in an IPO pipeline. Launching a scout brand may involve building a new factory, located in the United States, so this is certainly not a cheap offer. This is a high-risk bet with high stakes: if all goes according to plan, Volkswagen could gain a foothold in one of the largest and most profitable segments of the highly profitable American market.
If the report is correct, Volkswagen’s board of directors will determine at a meeting scheduled for May 11, 2022, whether the scout brand gets the green light. Production should begin in 2026, and the company expects to sell about 250,000 cars a year at United. States
Nothing is official at this stage, and Volkswagen has stated Autoblog That it can’t comment on rumors. However, Volkswagen Group design boss Klaus Jaisiora posted a pair of sketches on his Instagram page depicting the boxy, a traditionally decorated silhouette of a scout-brand four-door SUV and a pickup. The post has since been removed but screen shots circulated on social media sites show a telling caption: “… Bringing a true icon back to life is a challenging task and a great honor. The Scout’s journey is about to begin,” the designer wrote.
Is VW reviving Scout as an EV off-road brand? The head of Volkswagen Group design posted this to IG just 3 hours ago. https://t.co/Z8y2PuxuLE pic.twitter.com/G9xlhxFxlf
– Jerin Dubey (peSpeedSportLife)
May 11, 2022
How did Volkswagen get the name Scout?
Volkswagen and the International-Harvester Scout are at completely different ends of the autonomous spectrum. And yet, Wolfsburg will be legally allowed to launch a car or a sub-brand called Scout. It is a long story but, in short, the International-Harvester broke up in the early 1980s. To stay afloat it has sold a variety of assets piece by piece. Tenneco, an Illinois-based material manufacturer, bought the Department of Agriculture of International-Harvester and also got the name and logo. The rest of the firm (originally the truck- and engine-building division) was renamed Navistar International Corporation in 1986, and the Scout nameplate landed there.
Volkswagen Trucks and Buses (now known as Tratton) bought a 16.6% stake in Navistar in February 2017 and took over the company in July 2021. So, even if Volkswagen can bring the Scout back, it can’t use “IH”. The logo has been on the off-road for decades.