Studies suggest that automakers are still not getting the word out

Electric vehicles make a lot of sense for realistic aspects: the cost of their ownership and the environmental benefits. But once you become one, everything changes.

As a result of JD Power’s U.S. Electric Vehicle Consideration Study, many American consumers still need to ride the EV.

The firm, in a survey published Thursday, found that only 11% of those with no personal experience with EVs said they were “very likely” to consider one. For those who were passengers on only one EV, the share “most likely” doubled to 24%; And for those who drove an EV, it increased to 34%.

2022 Hyundai Ioniq 5 Limited AWD

2022 Hyundai Ioniq 5 Limited AWD

Automakers are still not finding the word about EV to effectively all buyers. Power notes that only about one-third of those who reject EVs report a lack of information about them.

Across the survey, the “most likely” share of buyers grew to 24%, up from 20% a year earlier.

The study is based on 10,300 responses from consumers from February to April 2022, and it looks at EV considerations “by geography; population vehicle experience and use; lifestyle; and psychography.”

There are also potential entrances for automakers to appeal to mass market buyers. JD Power found that 37% of those who own a premium vehicle say they are “very likely” to consider an EV for their next car, compared to 21% who currently own a mass-market model.

Teaser for Fischer Project PEAR in 2024

Fischer Project PEAR’s teaser will end in 2024

But the survey also noted that public-market vehicle owners are showing “increased interest in EVs” compared to a year ago. Several affordable future models have been announced, such as the $ 30,000 Chevrolet Equinox EV and the $ 29,900 Fischer Pear Urban EV.

Charging remains a significant obstacle. The firm noted that 34% of those who say they are unlikely to consider an EV lack charging access to home or work. Similarly এবং and of course related 27 27% of homeowners were “very likely” to consider an EV, with only 17% of those renting. Fortunately, select cities like Seattle are implementing innovative carbide charging solutions that can help bring buyers closer together.

2021 Ford Mustang Mach-E

2021 Ford Mustang Mach-E

EV sales are strongest in California, and Power has confirmed that EV consideration is still the strongest in the West, with 31% of people in the region saying they are “very likely” to consider an EV. The firm noted that the south is at the top of the northeast (26% to 22%), probably representing Tesla’s strength in those states and combined with low-range concerns for warmer-climatic zones.

Surprisingly, the firm further noted that “like heavy passengers, heavy road-trippers are more inclined to consider buying EVs than those who use their vehicles less.” It is possible that those who spend so much time traveling will not only be more likely to note EVs on the highway but also see how pronounced the benefits can be.

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