Proton will enter the South African market. After signing an agreement with CMH Group which will be the distributor of Proton cars there. The council has signed an agreement, which was effectively implemented, to start the first distribution process of the Proton Vehicle (CBU), which will go on sale in September. The first shipment will start with the Proton X50 and X70 and will be followed by Saga, which will return to the country after the sale ends in 2012.
The national carmaker is optimistic about its sales potential in South Africa. In fact, Proton has forecast strong sales for the year, and is targeting more than double that number in 2023. In the first quarter of this year, total export sales increased by 175% compared to the same period of 2021. Sales are expected to increase. The company has set a target of more than 300% export growth by the end of the year.
Regarding exports for the first quarter of this year, a total of 794 units of various models were shipped in March, and Pakistan was Proton’s largest export market, covering 690 units last month. With the growth of South Africa’s export market, Proton currently exports its products to 13 countries, and local assemblies are operating in Pakistan, Kenya and Bangladesh and will follow Sri Lanka in the second half of this year.
In terms of overall vehicle exports to Malaysia, Proton’s performance is increasingly prominent. Starting with 12.8% of total exports in 2019, it increased to 30.2% in 2020 and reached 60.9% in 2021. This makes the Proton brand the leading vehicle exporter in the country and shows that despite the difficult market conditions due to the Covid-19, its exports are increasing.
“Proton’s long-term goal is that exports will play a key role in boosting the company’s overall sales, as TIV is not expected to change much in Malaysia. Thus, we harness the power of our new products, our brand as well as Malaysia’s relationship with other countries to set foot in new markets. It is then strengthened by establishing local assembly operations (CKD) wherever possible, which can also help the local economy grow, “said Steven Xu, director of international sales at Proton.