Prolonged global chip shortages continue to hit protons where it hurts – the national carmaker announced that sales fell a significant 32.2% in April to 8,839 units, including exports (8,383 units domestically). The company worked hard to clear the backlog of orders by filling production deficits in the first three months of the year.
Compared to the same month in 2021, this number represents a decrease of 41.1%; Market share also fell to an estimated 15.6% from 18.6% in March, although the year-to-date figure is broadly similar to 17%. Proton says it remains the second-best-selling carmaker in terms of overall YTD sales and market share, although it refrained from announcing the same for months, suggesting it has fallen below orders.
The company claims that it has led the way in three market segments – X50 sold 1,554 units for B-segment SUVs, X70 sold 1,530 units for C-segment SUVs and Exora sold 301 units for C-segment SUVs. With 4,579 units sold, Saga remains the best-selling model of the Proton, although it lags behind Perodua Bazar in terms of segment.
The company added that April was the last full month of sales of the current model of the entry-level sedan, confirming the May launch for the updated 2022 model. Meanwhile, the Persona sedan (622 units sold) and the Eris hatchback (253 units sold) in the B-segment are ranked third and fourth in their segment, respectively.
Roslan Abdullah, CEO of Proton Eder, said: “After two years of impressive sales in the epidemic, the Malaysian automotive market is expected to grow strongly in 2022, as evidenced by the long waiting list for new car supplies.” We have to admit that we are being affected the most. “
Roslan added that the company has secured its semiconductor supply for at least May and June and expects a “rapid change” in the coming months. “The situation is still uncertain for the rest of the year and the global car industry is under increasing spending pressure, but the company is working on countermeasures against these problems to ensure our customers get the best products and prices in Malaysia and abroad.”
Exports also fell sharply to 456 units, although protons increased by 109.7% year-on-year compared to 2021 to at least 1,573 units. With sales of 1,050 units YTD, Pakistan was by far the largest export market, followed by Egypt with 172 units and Brunei with 138 units.