Stalantis abolished Lancia’s death sentence and gave it a new lease of life. The floor-to-ceiling Italian brand has announced its own salvation and promises to launch three new cars (the first since 2011) starting in 2024, one of which will revive the well-known nameplate.
“Today is an important day. Lancia is ready for Europe, and we have taken the first step towards becoming a trusted and respected brand in the premium segment,” confirmed Luka Napolitano, CEO of the company. He also presented a 10-year plan which he called Brand Renaissance.
As of writing, the only car in the Lancia portfolio is the Epsilon (pictured). The model will launch aggressively in 2024, when the small four-door hatchback (which remains incredibly popular in Italy despite its age) will finally get a replacement. There are some details about the next-generation model and more, but it will be about 157 inches long and will be offered exclusively with an electric power train.
The next Ypsilon will be joined by what Lancia calls a flagship in 2026. The model will be 181 inches long, which means it will be a few inches shorter than the current generation BMW X3. It is too early to say whether it will take the form of a sedan or an SUV. Lancia has never sold an SUV, and it has historically made large luxury sedans, but even European buyers prefer high-riding models in this segment.
Finally, the third part of the Lancashire Renaissance is a long-rumored new delta. It will extend from bumper to bumper about 173 inches (so it will be about four inches longer than a Volkswagen Golf) and will be characterized by what it describes as “a sculptural, muscular design with geometric lines that will appeal to enthusiasts.” “It looks like the Lancia designers will try to echo the original Delta, which was released as a family-friendly hatchback in 1979 and later became one of the most successful World Rally Championship cars of all time.
Some of Lancia’s future models will be electrified, and the brand will become electric only by 2028. And, we have been told that each future member of the range will feature an interior with an internally Italian design, although photos of the upcoming Lancia models have not yet been released.
Although Lancia seems to have been saved, at least for the time being, several points remain in the air. Executives are hoping to reboot the brand, focusing on France, Germany, Spain, Belgium, Luxembourg and the Netherlands, but how will they ensure that it creates internal competition for Alfa Romeo and DS (which is owned by Stalantis-owned and Talentis-owned)? No. Premium segment) to be seen. And, there is no mention of the United States yet. The Lancia has not sold a car on our shores since 1982, so there aren’t many images of it outside of enthusiastic circles.
Lancia’s future looked bleak for most of the 2010s, and the 115-year-old company (which Fiat bought in 1969) was sent to a pile of scrap by former Fiat-Chrysler Automobiles (FCA) boss Sergio Marcion. “We have covered up our ambitions for Lancia. I’m going to say something that will hurt the people of Old Lancia. The market is moving and every opportunity is not being realized. We can’t accept every demand. “He warned in 2014. Once an international player in the luxury car segment, Lancia has declined to sell a car (the Epsilon mentioned above) in the Italian market over the past few years.