GM is slowly returning to Europe with EV and mobility services

After GM sold Opel and Voxhall to PSA (now Stellantis) in 2017, U.S. carmakers have not completely left the continent, where Corvette and Cadillac continue to sell. And not only that, GM said the same year, too many days after sales closed, it may not end with Europe. In December 2017, CEO Mary Barra said at an Automotive Press Association event that “nothing prevents us from going back to Europe.” The idea of ​​that time, e.g. Automotive News The headline was, “GM could re-enter Europe with self-driving technology or mobility services.” And here we are, Detroit Free Press Reporting on Barr’s remarks at the Milken Global Conference last week, “[We] We are now looking at growth opportunities, as we can re-enter Europe as an all-EV player. I’m waiting for that. “

His comments only reinforce the public’s position as GM continues to burn slowly in its familiar territory. Last November, the company appointed Mahmoud Samara as Zurich-based president and managing director of GM Europe. Samara was Cadillac’s head of sales and marketing for North America, which helped transform the luxury brand into an all-electric lineup. Its mission in Europe is to build a sustainable, profitable “unconventional mobility startup” for EVs and autonomous vehicles, software, connectivity services, supplies and defense. The region is the third largest car market in the world, but the second largest EV market after China. Last year, an EV analyst said that 20% of new cars sold in Europe and the UK last year were battery-electric, with EVs accounting for about 3% of the US market.

It is thought that GM could take its BrightDrop Zevo 600 (pictured) and Zevo 410 electric vans, and the BrightDrop EP1 electrified palette to serve the commercial sector, in the form of four wheels, as well as to create a pitch to European EV buyers with lyric. . It may be most meaningful for a starter, fleet operator and delivery companies to go commercial, showing a global hunger for EVs. There are also cruise autonomous vehicles, which can be a great opportunity to prove yourself in compact European city centers.

No matter how GM reopens its European account, at least one analyst believes it will not be a … cruise. Joe Philippi of Autotrends Consulting reports Detroit Bureau“[It] There will be a dogfight to compete with local manufacturers like VW and Ford, so GM “be prepared to lose a lot of money” on the way to profit.

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