The Super Bowl continues to draw advertising dollars from many automakers, but not Tesla. Yet in its quarterly earnings report, the automaker cited a “super ball effect” that saw U.S. orders spike the day after the game.
According to Tesla, U.S. gross orders were higher on that day February 13 যেক than at any time in 2022.
The report did not specify what caused the increase in orders, but noted that this year’s Super Bowl had far more EV ads than ever before নয় not just from Tesla. There were advertisements for General Motors, BMW, Kia and Nissan, as well as for charging-equipment company Wallbox. Polyester debuted in its first Super Bowl ad.
So perhaps the number of ads has sparked a general interest in EVs, leading some customers to the companies most closely associated with them. It is unfortunate that for automakers who spend millions on Super Bowl advertising, this could at least lead to more interest in electric vehicles.
2022 Tesla Model 3
Tesla did not create traditional ads – although that did not stop fans from creating them. Although the Porsche Tycoon has inspired an unofficial Super Bowl ad of its own, it does not match the attention Tesla has received without a traditional automaker ad. In addition to spreading the gospel to fans, Tesla has benefited from high-profile CEO Elon Musk and a carefully cultivated image of Silicon Valley’s technical brilliance. But traditional automakers are finally trying to catch up.
Five years ago, automakers offered a wide range of “consent” EVs, but rarely advertised outside of their targeted lease area.
If Tesla is interested in Big Game EV, so be it. How do you see a wide range of Americans becoming aware of EV and Tesla? Let us know your comments below.