Last year, Lawrence Stroll, co-owner of Aston Martin, said the automaker had two electric vehicles in its pipeline, with company CEO Tobias Moyers saying the first electric model would be on display in 2024 or 2025. Strategy called Racing.Green. – which we will write from now on without two periods. Racing Green’s main goals are to market a hybrid car in 2024, bring the first electric car to market in 2025, keep the last pure ICE cars out of the lineup in 2026 and offer a fully electrified portfolio by 2030.
Supporting product targets, Aston Martin said its UK manufacturing facilities have used 100% renewable energy since 2019; Racing Green’s goal is to have zero net production emissions by 2030. The St. Ethan facility in Wales will be fitted with 14,000 solar panels, enough to provide 20% of the plant’s annual energy use. Considering Aston Martin’s entire supply chain, the venture wants 30% more supply chain emissions than the 2020 baseline by 2030 and net zero supply chain emissions by 2039. In that regard, engineers are focusing on the use of aluminum alloys. With 100% renewable energy. Even targeting plastics and water, the company expects to “eliminate all plastic packaging waste” within three years and reduce water usage by 15%.
As a product, that first PHEV is going to be Valhalla and its English-friendly, AMG-sourced, 937-horsepower plug-in powertrain. We still don’t know what the first electric model will be next year, but DBX makes a clear candidate. And just over a year later, each model sold by the firm will provide an alternative to an electrified powertrain, with pure ICE models phased out of range. There will be more choices for interiors in the form of skin-free vegetarian options.
These goals will occur in an company-wide sustainability, diversity, and inclusion overhaul with peer-reviewed chops. Aston Martin has joined the Science-Based Targets Initiative (SBTi), which helps businesses reduce greenhouse gas emissions “as the latest climate science deems necessary to meet the goals of the Paris Agreement.” The automaker says Racing Green is also “linked to the United Nations Sustainable Development Goals.” Internal compliance with the strategy will be monitored by a board-level sustainability committee chaired by non-executive director Dr. Anne Stevens.