Aston Martin Lagonda on Wednesday named former Ferrari boss Amedio Felisa as its new chief executive as the British luxury carmaker works to emulate the success of the Italian carmaker and electrify its brand.
Felisa will immediately take over from Tobias Moers, who joined the company in 2020 from the shareholder Mercedes-Benz’s high-performance AMG brand and served as CEO and chief technology officer.
Felisa currently serves on the board of Aston Martin and led Ferrari between 2008 and 2016 when it was still part of the Fiat Group.
Most recently, Felisa served as Special Adviser to Silk-FAW, a joint venture between US-based automotive engineering and design firm Silk EV and Chinese automaker FAW.
Billionaire Lawrence Stroll drove to salvage James Bond’s favorite car brand less than two years ago when it fought after a catastrophic IPO.
Strolle oversees a manufacturing makeover at Aston Martin to increase margins and help it become more like a rival Ferrari with more customized car orders.
Stroll, now the carmaker’s largest shareholder and executive chairman, told Reuters that Moers had stabilized the company when it needed “immediate production, operation attention” but now needed a CEO to “focus on the big picture” of Aston Martin.
“Nobody knows how to make ultra-luxury performance cars better than Amedeo,” Stroll said. He watched the movie, wrote the screenplay.
Aston Martin plans to launch its first full-electric car in 2025.
Aston has also named former Ferrari and BMW executive Roberto Fedelli as its chief technical officer.
The latest appointments come just months after Aston Martin left the company’s former chief financial office.
Jefferies analyst Philippe Houchois wrote in a client note that the appointment of Aston Martin’s new CFO and Felice “hopefully will help stabilize management across the company”.
On Wednesday, Aston Martin reported a broad pretax loss of 111.6 million pounds ($ 139.15 million) for the first quarter, compared to a loss of 42.2 million pounds a year earlier, which was largely in line with expectations.